A luxury formalwear house built for your school. Lock your look before anyone else can, style it with Heather, and never show up in the same dress twice.
Upload one selfie. Our AI dresses you in any of our 2,500+ looks in seconds — same face, same body, real dress. Magazine quality, every time.
Four steps. One dress no one else at your school will wear. All wrapped in a stylist experience built for Wisconsin students & the parents who love them.
STUDENT ID · #WI-2027
YOUR SCHOOL
PROM NIGHT
Apr 24, 2027
Sign in with your school email — or as a parent — and unlock your school's exclusive boutique. We check the domain so only students at your school can lock dresses on your school's list.
Upload one selfie. Our AI stylist dresses you in any gown or tux in the boutique in about 15 seconds — no shipping, no returns, no fitting room lighting lies. Then compare your top three side-by-side.
TAKEN AT
Oconomowoc HS
HELD FOR YOU
1:47:32
Reserve your dress exclusively for your school. Once you lock it, no one else at your school can wear it. Two hour hold to think it over; buy it and she's yours forever — the mirror moment nobody duplicates.
MOST-LOVED
This week's
queen
+47 LOVES
Pick her up from Heather in Oconomowoc — or ship free anywhere in Wisconsin. After the night, share your look to the community lookbook, rack up loves, and win Most-Loved of the Week at your school.
Book a private fitting in Oconomowoc. She's tailored 1,200+ students herself — every stitch, every silhouette, dialed to you.
LEARN MORELinked parent accounts let a parent check out while their student styles. Try-on stays student-only — private and their own.
LEARN MOREA slice of every dress goes to your school's booster program. Watch your school climb the statewide Prom Cup leaderboard.
LEARN MOREReady when you are.
FOR THE GUYS
Coordinate the crew — jackets and pants sized together, shoes and accessories to match, no lock required. From black-tie prom to homecoming date-night.
Black · prom
Black · prom
· prom
· prom
60-SECOND STYLE MATCH
A quick quiz — event, vibe, palette, budget. AI ranks your top 3 dresses from the catalog. One tap to try them on.
TAKE THE QUIZSQUAD PLANNER · GROUP MODE
4+ girls = one stylist coordinator + matched palettes across dresses, tuxes, shoes, and accessories. No one shows up in the same look.
BUILD YOUR SQUAD
Meet the woman behind the atelier
Heather Rock, master seamstress & owner, hand-picks every gown, guides your fit from your measurements, and can tailor your dress in-boutique so it's truly one-of-one. Describe your event and she'll build the whole look with you.
COME SEE US IN PERSON
Every gown looks different in Heather's fitting rooms. Come try on, meet the seamstress, and get pinned & tailored to you — the way formalwear was always meant to be.
ADDRESS
W359N5002 Brown Street, Suite 211
Oconomowoc, WI 53066
CALL OR TEXT
(888) 450-6525HOURS
Mon–Sat · 11:00 AM – 4:30 PM
Sunday · Closed
Oconomowoc, WI
WI-1
Wisconsin's oldest school-first boutique
1,200+
Students personally styled
5.0 ★
Google reviews
BOOK A PRIVATE FITTING
Heather styles you like her own.
Heather's Boutique is Wisconsin's premier online formalwear destination for prom, graduation and homecoming. We ship statewide and offer school-exclusive collections, AI styling, and virtual try-on so you can shop luxury dresses and tuxedos from anywhere in Wisconsin.
Every dress can be locked by only one student per school at a time. When you lock a dress, it's held exclusively for you for 2 hours so no one else at your school can buy the same look. Purchasing permanently secures it as yours.
Yes. Upload a selfie and our AI virtual try-on shows you styled in any dress or tuxedo. VIP members get unlimited try-ons every season.
Yes — Heather's Boutique offers tailored tuxedos, dinner jackets, heels, and clutches alongside our dress collections so your whole squad can coordinate.
Register with your school email address. We verify your school by email domain, unlocking dress locks, squad planning, your school portal, and your school's memory hub.
